AI-First Transformation

We transform growing companies into AI‑first organisations.

Diagnosis-driven. Hands-on. Installed, not advised. Measured on outcomes.

The Advantage

AI-first isn't for the big companies. It's your advantage over them.

A large enterprise takes years to turn — legacy systems, layers of approval, thousands of people to retrain. A growing company can redesign itself around AI in months. Your size is your advantage.

The large enterprise turns in
3+ years
Legacy systems
Layers of approval
Thousands of people to retrain
Your company redesigns in
~6 months
Redesign the company around AI
Months, not years
Your size is the advantage

The companies that move now won't just catch up. They'll compound — while the elephants are still turning.

The Catch

But AI scales whatever you give it.

That's the catch most modern companies are living right now: the team already uses AI — privately, invisibly, each person their own way. The gains stay with individuals; the company captures none of it. Growth comes in and leaks out. And the founder is still the only person who can explain what the company actually does.

Structured business → compounds
AI
Chaos → scales the chaos
Your team, right now
Everyone already uses AI — privately, each their own way.
Each on their own
Maya
ChatGPT value stays with Maya
Sam
Claude value stays with Sam
Leo
Copilot value stays with Leo
Ana
Gemini value stays with Ana
0
…so the company keeps none of it
No shared gain — growth comes in and leaks out.

The constraint was never the technology. It's whether your company is built for AI to help.

Take the assessment 7 min · find your constraint
How We Work

Diagnosis first. Then we transform — hands-on.

01 The constraint
Diagnose

Every engagement starts by finding the one constraint actually holding your company back. Not a generic package — your binding constraint.

02 The redesign
Transform

From there, we redesign the organisation with you: clear direction everyone understands, the right structure and people, work redesigned across humans and AI agents — deploying agents from the early weeks wherever the diagnosis finds ready opportunity, so measurable wins fund and prove the deeper work.

03 The home
Install

It all lands in Keel — the digital home of your company's operations, running on Compass OS: the operating system that connects your mission to what every person, and every AI agent, delivers each week.

You'll see an agent working in your pipeline before you see a strategy document.

How we work →
The Catalysts

Meet the Catalysts.

AI agents for the way your business actually runs — each one deployable on its own, each one part of something bigger.

Sales Catalyst

An AI sales force that runs your entire revenue motion, so your team only does what closes.

Stranger Qualified Booked Signed
Explore Sales Catalyst →
sales.catalys.ai/ chats ⌘K
Chats5 active
Hannah Pryce
Instagram
Gregory Hale
WhatsApp
Marek Nowak
Web Chat
Gregory Hale
Platform demo booking · WhatsApp
Hand off
Manufacturing — Digital Twins
What sector are you in — and how do you train staff today?
5 production sites. In-person training right now.
Qualified · Demo booked — Tue 19 May 15:00
Every channel, one inbox — a person can take over any thread, with full context.
Coming soon
Pricing Catalyst
Find the price your market will actually pay.
Coming soon
Chief Catalyst
The founder's digital chief.

And it all lives in Keel.

The digital home of your company's operations: today's task supports the week, the week supports the quarter's goals, the quarter supports the team's annual goals, the team's goals support the company's — and the company's goals serve the mission. Everyone can see it.

Keel by Catalys.ai
AdminJamesSign outv0.1 prototype
Week commencing 22 Jun 2026

The team on an even keel

Sales Keel ▾
Lead: Oliver Bennett, Charlotte Hughes
37
Total
18
Done
2
In progress
2
Blocked
This week Goals Teams Cadence Agents
Commercial 2 people · 1 agent
Reach 200 target buyers GTM
Qualify inbound & book demos Maya
Delivery 3 people · 1 agent
Onboard two new accounts Sam
Draft weekly client summaries Design
Keel's AI · chief of staff
Commercial is ahead; Delivery is carrying 3 extra tasks — want me to rebalance and prep Thursday's review?
🌐 AI FACILITATOR · LISTENING
CALM
Shipped — nothing to flag

Clean close on a concrete ICP deliverable — criteria drafted and done. What were the top two or three criteria that made the cut for v1?

Shipped — nothing to flag
Closed out cleanly.
Learning from 37 past commitments 0 closed risks
Why us

Why Catalys.ai

01
Old way · Delivered as slides and decks
Installed, not advised.

Agents, redesigned sales motions, and operating systems — built and put to work inside real companies, not delivered on slides.

02
Old way · Fire people, then quietly rehire
Redesign, not redundancy.

Companies that fired people for AI are quietly rehiring — 32% had to reverse, 55% regret it. We do the opposite: people move up, not out.

03
Old way · Measured on how busy it looks
Outcomes, not activities.

Everything — every person, every agent — is measured on outcomes. Busywork is a diagnostic, never the target.

Resources

Latest from Catalys.ai

Use cases from real deployments, perspectives on the AI-first shift, and honest documentation of what we're testing — what worked, what didn't, and what it means for your company.

All resources →
Use case
Five of six selling hours, returned to the team

What changed when Sales Catalyst took the pipeline grind off a lean B2B team — and where the people moved up to.

Perspective
Why your size is the AI advantage

The elephants are still turning — how growing companies compound while they do.

Field Notes
Codifying a brand in four weeks

Honest notes from inside a Design Catalyst sprint.

The AI-First Readiness Assessment

Find out where you actually are.

The AI-First Readiness Assessment: 7 minutes, seven areas of your business, and a result that tells you the one place to start — not a generic score.