Perspectives.
Where the AI-first shift is going for growing companies, and what to do about it. Written to be useful or unpublished.
Opinions with receipts.
22/09/2026What Is an AI-First Company?
Not a company that uses AI: everyone does. An AI-first company has decided, activity by activity, what an agent does, what a person does and what they share. A definition and a…
Read the essay → 09/09/2026Expertise as Infrastructure: Why Buying Agents Does Not Change How a Function Runs
An agent is the visible part. The workflow it runs in, the data it reads, the rules it follows and the handoffs to people are the infrastructure. Buy the first without the…
Read the essay → 09/09/2026The Claims Problem: How Regulated Marketing Teams Use AI Without Losing Control of a Single Claim
Claims, not tone, are the real AI risk in regulated marketing. How medical devices, pharma and financial services teams approve a claim once and enforce it on every asset.
Read the essay → 05/09/2026The AI Layoff Trap: Redesign, Not Redundancy
32% of managers who cut a role for AI have rehired. 55% regret the call. Why AI layoffs backfire, and the redesign-first sequence that works instead.
Read the essay → 02/09/2026Hire an AI Transformation or Enablement Manager, or Bring In a Partner?
Over ninety-nine open AI transformation roles in the UK say the decision is made. The open question is sequencing: the honest arithmetic of the hire, when it is right, and the order…
Read the essay → 02/09/2026What Is AI Enablement? A Working Definition
Everyone is hiring for it and almost nobody defines it. A working definition of AI enablement, what it is not, and four ways to tell the real thing from a rebranded workshop.
Read the essay → 26/07/2026Why Being Small Is Your Biggest AI Advantage
AI for small businesses isn't about budget. See why small and mid-market firms go AI-first faster, and redesign one workflow with our AI readiness checklist.
Read the essay → 17/07/2026Will AI Destroy or Reinvent the 50-Person Company?
The org chart that built your 50-person company will break it, not because AI is too complex, but because most operators still treat it as a search tool instead of infrastructure.
Read the essay →Also in Resources: Field Notes → · Use cases →