Tools and thinking for the AI‑first company.
Free instruments to find where you stand, and honest writing about what we're building and learning. Perspectives on the shift, and field notes on what we're testing.
Start here: the instruments.
The AI‑First Readiness Assessment
7 minutes, seven areas of your business, and a result that points to the one place to start.
Take it →The AI‑First Founder OS Audit
Where your time goes, where AI could take it, and where you move up to. The founder's mirror.
Learn more →The AI‑First Work Redesign Audit
Pick one part of your business and decide, activity by activity: automate, augment, or keep human, and where your people move up.
Learn more →The Hire‑or‑Partner Scorecard
You’ve decided the company needs AI transformation capability. Ten scored questions decide how it should arrive: hire, partner, or both, in order.
Learn more →The Move‑Up Map
Where your people go when AI takes the volume: twelve destination roles, who fits them, and how to have the conversation.
Learn more →The Data Floor Checklist
Ten checks before you automate anything. The difference between an AI‑first organisation and one with AI subscriptions is the floor.
Learn more →Two kinds of writing, one rule: useful or unpublished.
Perspectives: where the AI‑first shift is going. Field Notes: the open documentation of what we're testing: what worked, what didn't, and what it means for your company. Each series has its own home.
Expertise as Infrastructure: Why Buying Agents Does Not Change How a Function Runs
An agent is the visible part. The workflow it runs in, the data it reads, the rules it follows and the handoffs to people are the infrastructure. Buy the first…
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Perspective
The Claims Problem: How Regulated Marketing Teams Use AI Without Losing Control of a Single Claim
Claims, not tone, are the real AI risk in regulated marketing. How medical devices, pharma and financial services teams approve a claim…
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Perspective
The AI Layoff Trap: Redesign, Not Redundancy
32% of managers who cut a role for AI have rehired. 55% regret the call. Why AI layoffs backfire, and the redesign-first…
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Perspective
Hire an AI Transformation or Enablement Manager, or Bring In a Partner?
Over ninety-nine open AI transformation roles in the UK say the decision is made. The open question is sequencing: the honest arithmetic…
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Perspective
What Is AI Enablement? A Working Definition
Everyone is hiring for it and almost nobody defines it. A working definition of AI enablement, what it is not, and four…
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Perspective
Why Being Small Is Your Biggest AI Advantage
AI for small businesses isn't about budget. See why small and mid-market firms go AI-first faster, and redesign one workflow with our…
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Perspective
Will AI Destroy or Reinvent the 50-Person Company?
The org chart that built your 50-person company will break it, not because AI is too complex, but because most operators still…
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Field Notes
Our AI designer runs this website
Every asset ships through it, including this page, live eleven minutes after the first prompt, with what broke caught by its own…
Read →New tools and field notes, straight to your inbox. No noise. Just what we'd want to read ourselves.